When highlighting storied beauties, I am drawn to ambitious women who have created a style that left a widespread impression on the rest of the world. Estée Lauder was one of the greatest beauty visionaries of our time, instilling elegance into the modern world of beauty and skincare. Estée founded one of the largest skincare and cosmetics organizations based on a belief that everyone can be beautiful. She was a woman who dreamed big and worked hard every inch of the way. The reason behind my admiration for Estée is her perseverance and grit when selling to real everyday women. She was brilliant when interacting with customers and marketing her brand. For example, she created the now legendary Gift With Purchase program and spoiled her customers to make them feel beautiful. Her company created the iconic Advanced Night Repair, the first night serum on the beauty market decades ago. This serum is now one of the top hyaluronic acids in the industry today.
The Impact Estée Lauder had on My Beauty Story
My first job out of college was with the Estée Lauder offices in New York in the education department. The education department was ultimately responsible for training the beauty advisors at retail counters across the world. This primarily involved product education and training, which allowed me the opportunity to be up close and personal with real women selling skincare and learning the science behind each product. For instance, there should always be a why in each product. Estée created a simplified skincare system for women of all ages, and she was the master of product education. Estée Lauder has left a legacy in the international beauty arena of poise, ambition, and most importantly, personal customer connections. A true pioneer in the beauty industry, Estée will be remembered as one of the most successful female entrepreneurs of all time.
Famous Estée Quotes
“I never dreamed of beauty…I worked for it. “
“Beauty is an attitude.”
“If you’re not selling, it’s not the product that’s wrong…It’s you.”
“Confidence breeds beauty.”
“All great things begin with a vision…a dream.”
