"The first is Lindsay Freedman... former Estée Lauder educator started small a few years ago, sifting through friends’ vanities to help them tailor a beauty regimen that would actually work for their skin. She took her “skincare whisperer” talents to a blog called Storied Beauty... then to a pretty, little Park Cities showroom (7979 Inwood Rd., Ste. 221) where she can consult one-on-one with clients and sell a tight, ever-changing edit of indie brands she genuinely backs."

-Caitlin Clark, D Magazine

"One look at Freedman’s radiant skin, and you’ll quickly declare, “I’ll have what she’s having.” This is a woman who knows what she’s talking about, and the proof is literally written all over her face... Since my parents gifted me genetically dark under eyes, I eagerly accepted a bottle of CONCEALED. After a few weeks of testing it out, I think the multi-hyphenate hero product delivers on its promises, and I particularly appreciate its buildability. It’s as much (or as little) as you need it to be."

-Melissa Smrekar, Paper City

"Someone finally unseated them (other tinted eye creams)... this product has more coverage and wears better. I can also reapply at night if I need to, which I couldn't do before with similar products I've tried."

@things.i.bought.and.liked

"An eye cream and concealer in one, hydrates and smooths fine lines. My bags are gone! No magic tricks here. Just literally flawless coverage all day."

Sally Pressman, Actress