Storied Beauty is a Luxury Beauty House, based in Dallas, Texas. We are a curated skincare destination and concierge service build on a simple belief: great skincare should be intentional, personalized and uncomplicated. Every recommendation is rooted in education, experience, and the understanding that skincare is never one-size-fits-all.

We have carefully edited our collection to include attainable luxury, result-driven brands we truly believe in, alongside our own proprietary Storied Beauty products and curation from around the world.

In 2025, Storied Beauty introduced its first proprietary product, Concealed—a tinted eye cream that hydrates, brightens, smooths, and conceals in one effortless step. Created to streamline your routine without compromising results, Concealed embodies our commitment to intentional, high-performance skincare that fits into real life. It’s both skincare and makeup: a multitasking solution designed to help you feel confident in your skin, every day.

About Founder, Lindsay Freedman

Lindsay grew up in Dallas, Texas, where everything is bigger, including beauty.  She loved the physical and emotional connection she found to skincare and began to form a more long-term bond after moving to New York in her early twenties.  While working for one of the largest International skincare and cosmetics corporations in their Education department, she learned firsthand the methods behind creating specific regimens and then trained beauty advisors across the country to properly assess what customers need. She has studied the science behind product efficacy and how to build a proper routine for all skin types.  

Today, Lindsay is a wife and mother to four children. Several years ago when she reached her late thirties, she noticed her skin began to speak a different language. After attributing much of this to a combination of hormones and a loss of elasticity after multiple pregnancies, Lindsay spent years testing new products and tools to bring the most efficacious results. Her passion has been research and trials to gently slow the process of skin aging.  Lindsay founded Storied Beauty to help guide you through the complexities of skincare ingredients and discover a routine that works best for you. Skincare is not one size fits all, but it doesn't need to be complicated. Let's partner together to discover products that will transform your skin and allow you to love the skin you're in.