About
About Storied Beauty
Storied Beauty is a curated retail skincare destination and concierge service. We have a tightly edited collection of vetted brands that are results-driven and intentional. Storied Beauty was founded from a desire to have a beauty resource that simplifies a largely saturated industry. We believe in a customized skincare regimen for everyone, and we offer personalized one-on-one support through our highly regarded skincare and facial concierge services.
About Founder, Lindsay Freedman
Lindsay grew up in Dallas, Texas, where everything is bigger, including beauty. She loved the physical and emotional connection she found to skincare and began to form a more long-term bond after moving to New York in her early twenties. While working for one of the largest International skincare and cosmetics corporations in their Education department, she learned firsthand the methods behind creating specific regimens and then trained beauty advisors across the country to properly assess what customers need. She has studied the science behind product efficacy and how to build a proper routine for all skin types.
Today, Lindsay is a wife and mother to four children. Several years ago when she reached her late thirties, she noticed her skin began to speak a different language. After attributing much of this to a combination of hormones and a loss of elasticity after multiple pregnancies, Lindsay spent years testing new products and tools to bring the most efficacious results. Her passion has been research and trials to gently slow the process of skin aging. Lindsay founded Storied Beauty to help guide you through the complexities of skincare ingredients and discover a routine that works best for you. Skincare is not one size fits all, but it doesn't need to be complicated. Let's partner together to discover products that will transform your skin and allow you to love the skin you're in.